TI PRESENTO LA BIBLIOTECA DI MILLENNIUM COPY

Oggi scoprirai la più vasta collezione (in Italia di sicuro) di libri e autori sul copywriting, marketing e psicologia orientata alla vendita, letta e studiata da un solo individuo

In questa biblioteca troverai soprattutto copywriters, venditori, esperti di marketing diretto ma anche esperti di psicologia, scienze comportamentali e PNL.

Alcuni di questi copywriters che conoscerai qui, sono sconosciuti anche in America.

(si, nella patria del copywriting)

A me piace scovare i campioni che restano nell’ombra e che portano milioni (o decine di milioni) di dollari alle proprie aziende clienti.

IN ROSSO trovi gli ultimi libri che sto leggendo e studiando.

Ti lascio e ti auguro una buona visione della mia biblioteca (OCCHIO, non rubare neppure un solo libro… ti tengo d’occhio)

N.B.

Fai attenzione però a non studiare troppo e metti subito in pratica – soprattutto SBAGLIANDO tantissimo, come ho fatto e continuo a fare io stesso.

A

– Abraham Jay

Stealth marketing
The sticking point solution
The strategy of Preminence
Mastermind marketing system
From mediocrity to millions
Getting Everything You Can Out of All You’Ve Got

– Alford Tiffany

The Copy code

– Allday Alastaire

Think like a copywriter

– Amstrong Richard

My first 40 years in junk mail
God Doesn’t Shoot Craps

– Ariely Dan

Predictably irrational
Irrational yours
The upside of irrationality

– Ashton Robert

Successfull copywriting in a week

– AWAI (American writers and Artist Inc)

La più grande scuola Mondiale sul copywriting a risposta diretta

Acellerated program for six figure copywriting
Secrets of writing high-performance B2B copy (di Slaunwhite Steve)
Fast-track to copywriting success bootcamp
Secret writing to self help market
The master program 3.0 for six figure copywriting
The ultimate travel writer’s program
Secrets of writing for financial market
How to make money as social media marketing expert

B

– Bandler Richard

Il tempo per cambiare con la PNL
Persuasion engineering – PNL per la persuasione

– Bayan Richard

Words that sell

– Belcher Perry

Secrets selling system

– Beltrami Alessio

Come vendere con il blog aziendale

– Bencivenga Gary

Il più GRANDE copywriter di servizi pubblicitari al Mondo

The Bencivenga “100” seminar

(segui anche il suo blog www.marketingbullets.com/archive)

– Benson Jon

Open click buy

– Benum Ilise

The designer’s guide to marketing and pricing

– Berger Jonah

Contagioso

– Bird Drayton

Drayton da giovane creò un’agenzia di marketing a risposta diretta (in UK) che fu acquisita da David Ogilvy. Lo stesso Ogilvy definiva Drayton Bird il miglior esperto di marketing diretto al Mondo.

Commonse direct and digital marketing
Sales letter that sell
51 Helpful marketing ideas
How to write and persuade better
How to write the cash register ring

– Bly Bob

The copywriter’s handbook (definita la bibbia dei copywriters)
The BtoB marketing handbook
The copywriter’s toolkit
Fool-proof marketing
Magnetic marketing
PR for dummies
Advertising Manager’s handbook

– Boduch Robert

Classified magic
Great headlines istantly

– Brafman Ori

Click: the forces behind how we fully engage with people, work and everything we do

– Brodie Ian

Email persuasion

– Brown Todd

Smart funnel
Six figure formula
Marketing funnel automation

– Brunson Russell

Dotcom secrets ignite
Funnel university
High ticket secrets
Dotcom Secrets copywriting

C

– Caples John

Tested advertigin methods
Making ads play
How to make your advertising make money

– Carlton John

Collected letter
Copywriting sweatshop
License to steal
Simple writing system
The grizzled pro report

– Chaperon Andre

Il più grande esperto al Mondo di email marketing potenziate con le storie

Autoresponder madness
Email marketing intensive
Storynfluence
Sphere of Influence

– Charlton Jeff

Direct mail is alive and Kickin

– Cialdini Robert

Teoria e pratica della persuasione
Le armi della persuasione

– Ciuba Ted

Mail order in the internet age

– Cleveland Kenrick

Key to yes
Persuasion factor 2
Magical objection mastery

– Cole Carline Anglade

Anatomy of a kick butt control

– Collier Robert

The Robert Collier letter

– Collins Tom (e Stan Rapp)

Maxi marketing
New maxi marketing
La grande svolta del marketing

– Cowan C. (con Todorovic N. e Belotti C.)

The spiral

– Cowen Henry

I sent you a letter… did you reply?

D

– Dahl Gary

Il copywriter famoso per aver dato vita (inventato a livello comunicativo) i Pet Rock, dei “sassi domestici”. Solo nel Natale del 1975 ha venduto circa 1 milione e mezzo di pezzi.

Advertising for dummies

– Daniel Nick

The wealthy health Copywriter

– Dee Dave

The power of copy onleashed
Phisic Sales Secrets

– Deiss Ryan

Conversion funnel mastery
Double your sales
Funnel certificate program

– De Leon Niaw

Micro Copy

– De Oca Wendy Montes

Content is cash

– De Veglia Marco

Brand facile
Zero Concorrenti

– Doberman Dan

Six figure kitchen
The roockie copywriter’s survival guide

– Doole Roger

The persuasion slide

– D’Anna Doug

How to write long copy

– D’Souza Sean

The brain audit
The art of pre-sell
Uniqueness mastery

E

– Edwards Ray

Copywriting academy
How to write copy that sells

– Eisenberg Bryan & Jeffrey

Always be testing
Persuasion on copy

– Emery Mal

Exposed – Your marketing sucks and you know it

– Erikson Milton

La mia voce ti accompagnerà
Tecniche di suggestione ipnotica

F

– Fexeus Henrik

Come convincere gli altri a fare quello che vuoi

– Fiabane Nicola

Non Sembra Marketing

– Flores Tony

The 1 way to electrify your ads!
The great copywriting cospiracy
Email millionaire

– Fortin Michel

The death of the sales letter
How to write pulling copy in 3 simple step
The 10 commandements of power positioning

(Sai quando in Italia ti dicono di aver creato, per la prima volta al Mondo, il concetto del posizionamento associato al copywriting? Bene ti mentono. Fortin è uno dei copywriter più famosi al Mondo – con un record di cui ti parlerò – e nel 1997 ha scritto quest’ultimo REPORT dove fa notare che i copywriters pensavano al posizionamento e ad associarlo al copy già da 20 anni. Sii furbo e non farti ingannare.)

– Foster Jack

How to get ideas

– Frey David

The small business marketing bible

– Furr Roy

The copywriter’s guide to getting paid
The ultimate selling story

www.breakthroughmarketingsecrets.com – è un blog, (consigliatissimo) ma potrebbe benissimo essere un grandissimo libro. Roy Furr è di certo uno degli astri nascenti del copywriting mondiale.

Ti racconterò la storia di Roy, e di come da sconosciuto stia diventando la star del settore, a colpi di copy e sconfiggendo i GIGANTI.

G

– Gage Randy

How to become a copywriting stud

– Galletti Carl

Copywriting protege program

– Garber Craig

Seductive selling
How to make maximum money with minimum customers

– Gardner Jeff

My instante swipe file
My ultimate million-dollar idea generator

– Garfinkel David

Ultimate copy crash
Advertising headlines that make you rich

– Garn Roy

Magic power for emotional appeal

– Geller Lois K.

Response: the complete guide to profitable direct marketing

– Gladwell Malcolm

Il punto critico
Fuoriclasse

– Glazer Bill

Outrageous advertising that’s outrageously successful

– Godefroy Christian H.

How to write letters that sell

– Godfrey Pete

Masters of conversions

– Godin Seth

La mucca viola
Siamo tutti strambi
Tutte le palle del marketing
Che pasticcio di marketing

– Goleman Daniel

Intelligenza emotiva
Intelligenza sociale

– Goward Chris

You should test that

– Greene Robert

Le 48 leggi del potere

H

– Haines Scott

Scortcut copywriting secrets

– Halbert Gary

* How to make maximun money in minimum time

* Hot to write sales letter that will make you rich

* GH sales letter collection

* The boron letters

Ti consiglio ti guardare le lettere che si trovano sul suo sito. Si tratta di newsletter che veniva venduta offline. Visita www.thegaryhalbertletter.com

– Halbert Kevin (e Halbert Bond)

Halbertology

– Haldeman-Julius Emanuel

The first hundred million

– Hall Doug

Jump start your business brain

– Halpern Derek

Yes engine

– Hancox Paul

Small changes: big profits
Emergency copywriting
Pricing for big profits
The secrets of 10% conversion rate

– Handley Ann

Everybody writes
Content rules

– Harrison Steve

How to write better copy
Come fare lavori creativi migliori
Changing the World is the only fit work for a grown man (racconta la storia e la vita di Howard Gossage, uno dei più GRANDI geni della pubblicità)

– Hart Benjamin

How to writer blockbuster sales letter

– Hatch Denny

Who’s mailing what
The secrets of emotional, hot-button copywriting
2.239 tested secrets for direct marketing success

(segui anche il suo progetto editoriale www.targetmarketingmag.com)

– Heath Chip & Dan

Made to stick

– Heinrichs Jay

L’arte di avere sempre l’ultima parola

– Hennerberg Gary

Crack the customer mind code

– Hermann Simon

Strategie di pricing
Confessions of the pricing man

– Hill Kevin

Effortless Sales letter

– Hodgson Richard

The greatest direct mail sales letters of all time

– Hoge Cecil

Mail order moonlighting

– Hogshead Sally

Fascinate

– Hopkins Claude

My life in advertising
Scientific advertising
Claude Hopkins’s missing 3rd book
The Hopkins doctrine
Claude Hopkins ads

I

– Iglesias Karl

Writing for emotional impact

– Iny Danny

The audience revolution
Engagement from scratch

– Iyengar Sheena

The art of choosing

J

– Jackson Dean

Email mastery
More cheese, less whiskers

– James Nick

Copywriting academy

– Jantsch John

Duck tape marketing
The referral engine

– Joyner Mark

The great formula
The irresistable offer
Mind control marketing
Integrated marketing

K

– Kennedy Dan

Copywriting mastery
How to find your ideal customer
Magnetic marketing
The ultimate sales letter
The ultimate marketing plan
No BS direct marketing
Make ’em laugh and take their money
Unlocking the secrets of direct mail, lists, list segmentation and message specificity
My unfinished business
No BS price strategy
Uncensored sales strategy

– Kennedy John E.

Reason why advertising
Intensive advertising

– Kern Frank

The invisible offer
Promo strategies class
Mass control

– Kern Russel M.

SURE – Fire direct response marketing

– Kilstein Harlan

NLP copy

– King Stephen

On writing

– Kiyosaki Robert

Ho letto e consiglio tutti i libri della serie. Io li leggo e continuo a leggerli tutti. E’ l’esempio di un fantastico lavoro di copywriting (e branding).

– Kobs Jim

Profitable direct marketing

– Kumar V.

The definitive guide to customer relationship management
Profitable customer engagement

– Kurtz Brian

The titans of direct response
The advertising solution (scritto con Craig Simpson)

– Kusmich Nicholas

Give – The ultimate guide to using Facebook advertising to generate more leads, more clients and massive ROI

L

– Lehrer Jonah

How we decide

– Levesque Ryan

– Levis Daniel

Email alchemy elite
Effortless influence

– Lewis Herschell Gordon

Catalog copy that sizzles

– Lindstrom Martin

Brandwashed
Small data

– Livingston Glenn

Hyper responsive marketing secrets

– Lok Dan

Email marketing madness
Underground sales letter

M

– Makepeace Clayton

Advertorial webinar
Business copy
Quick start copy system
The desktop copy
The Makepeace method for making a fortune writing video sales letter
Double your profits in 12 mounths or less

(segui anche il suo vecchio blog www.makepeacetotalpackage.com)

– Marshall Perry

80/20 sales and marketing
Google adwords. La guide definitiva
Ultimate guide to Facebook advertising
Autoresponder bootcamp
BtoB marketing kit

– Maslen Andy

Write to sell
Persuasive copywriting
The copywriting sourcebook

– Masterson Michael (cofondatore AWAI)

Ready, fire, aim
Changing the channel

– McCarthy Ken

Advanced copy

– McGlaughlin Flint

Email messaging optimization
Value proposition
Web optimization summit 2014

– McKinstry Scott

Your magnetic sales story

– Medhora Neville

Autoresponder Kourse
Copywriting Kourse

– Miller Travis

How to explode your advertising results

– Morgan Mike “Million Dollar”

Million dollar Mike’s emotional thesaurus

– Myers Bill

301 direct mail, tips, techniques & secrets

– Myers Paul

Why Johnny can’t sell
Need to know

N

– Nicholas Ted (il copy che dice di aver prodotto 7,9 miliardi di dollari per se e i suoi clienti)

Copywriting for success
The ultimate million dollar copywriting
Billion dollar marketing secrets
How to turn words into money
How to successfully market high-priced products
Magic words that brings you riches
Winning unlimited new customers
How to peersuade the unpersuadable

O

– Ogilvy David

Ogilvy on advertising
Confession of an advertising man

– O’Shaughnessy John

Explaining buyer behavior

– Orlandini Luca

Landing page efficace

P

– Paul Jeff

Killer copywriting

– Parker Kelvin R.

714 ways pro copywriters boost response and make millions of dollars

– Parr Ben

Captivology

– Payne Adrian

Handbook of CRM

– Pepper Don (con Rogers Martha)

Massima fiducia
Impresa one to one

– Perry Greg

The ultimate direct marketing, copywriting & advertising bible

– Petrucci Massimo

Lead generation Funnel di vendita

– Plank Robert

Speed copy

– Policci Anthony

The wise guys Copywriting Handbook

– Polish Joe

Piranha marketing workbook
The stick strategy secrets

– Poundstone William

Priceless

– Pulizzi Joe

Get content get customers
Managing content marketing
Content inc

R

– Raynsford Jody

Engagement formula

– Reeves Rosser

Realty in advertising

– Renvoise Patrick

Neuromarketing

– Richardson Jerry

Introduzione alla PNL

– Ries Al (e Laura) e Jack Trout

Le 22 immutabili leggi del marketing
Differentiate or die
Jack Trout on strategy
Repositioning
Marketing alla rovescia
War in boardroom
The 22 immutable laws of branding
Marketing warfare

– Rogers Kevin

The 60-second sales hook

– Roman Kenneth

Writing that works
The king of Madison Avenue

– Rosenbaum Steve

Your automated marketing portal

– Rosenspan Alan

Offerte irresistibili

S

– Sarria Danavir

Email marketing & Autoresponder training

– Schefren Richard

Maven marketing bootcamp
Profits hacks

– Schrello Don

How to market training & information

– Schwab Victor

How to write a good advertisement

– Schwartz Barry

The paradox of choice

– Schwartz Eugene

Breakthrough advertising

– Scott Walter Dill

The psychology of advertising

– Serling Bob

Power copywriting for the internet
Million dollar joint ventures

Settle Ben

Copy slacker
One email a day
Street smart email
Crackerjack selling system
Crypto copy secrets
Persuasion secrets of the World’s most charismatic & influential villains
Blue chip email secrets
Copywriter’s crib sheet

– Silk Michael

The online selling secret

– Sillitoe Alvin

The naked sales letter
Direct response World’s first big idea launch manual

– Simpson Craig (con Dan Kennedy)

The direct mail solution

– Slade Mish

May I have your attention, please?

– Slaunwhite Steve

Start & run copywriting business

– Smith Len

Copywrting secrets
Become a freelance copywriter

– Sportelli Alessandro

La pubblicità su Facebook
Il succo del web marketing

– Stelzner Michael A.

Writing white papers

– Stern Remy

But wait… There’s more!

– Stevens Ruth P.

Lead generation

– Stone Peter

Direct marketing. I metodi e le tecniche vincenti

(Definito la Bibbia del marketing diretto, in America)

– Suarez Benjamin

7 step to freedom

– Sugarman Joe

The adweek copywriting handbook
Triggers

– Sykes Martin

Stories that move mountains

T

– Thaler Richard H.

Misbeaving
Nudge – la spinta gentile

– Thomas Brian

Direct and digital marketing in practice

– Thomas Bryony

Watertight marketing

– Truby John

The anatomy of story

U

Underhill Paco

Why we buy

Usborne Nick (AWAI)

How to write your own money making website

V

– Veloso Maria

Web copy that sells
Writing web copy that sells

– Vernon Lilian

An eye for winners

– Vitale Joe

La scrittura ipnotica
Buying trances

– Vogler Chris

Il viaggio dell’eroe

– Von Hoelscher Russ

Selling information by mail

W

– Walker Jeff

Launch
Product launch

– Walsh-Phillips Kim

Direct response Social media marketing

– Weintz Walter H.

Solid Gold Mailbox

– Whitman Drew

Brainscripts for sales success
Cashadvertising

– Wheeler Elmer

Tested sentences that sell
Magic words
Sizzlemanship

– Wiebe Joanna

Copywriting course
Where stellar messages come from
Headlines, subheadlines & value proposition
Buttons and click- boosting calls to acion
Formatting & better body copy
The dark art of writing long-form sales pages
The great value proposition
Using psychology to boost conversion
The start up guide to differentiation

– Williams Roy

The wizard of ads
Secret formula of the wizard of ads
Making ads work
Magical Worlds of the wizard of ads

– Wunderman Lester

Being direct

Z

– Ziglar Zig

Come diventare un venditore di successo

ALTRI ESPERTI

Esperti copywriters che seguo oppure ho seguito in passato, ma di cui non ho letto libri.

– Johnson Arthur

– Deutsch David

– Lampropoulos Parry

– Betuel Eric

(I 4 di sopra vengono denominati Monte Rushmore copywriters di Boardroom Inc – sono una sorta di monumento nazionale per quell’azienda in quanto creano da decenni, come copy freelance, campagne marketing da 200 milioni di dollari annui)

– Ernst Bastian

– Brusson Alex

– Bryant Donnie

– Laja Peep

– Powers Melvin

– O’dowd Caleb

– Pagan Eben

– Patel Neil

– Senoff Michael

– Smitt Daegan

– Jayme Bill

– copywriter – (col designer Heikki Ratalahti) forma la coppia creativa del secolo scorso