TI PRESENTO LA BIBLIOTECA DI MILLENNIUM COPY

 

Oggi scoprirai la più vasta collezione (in Italia di sicuro) di libri e autori sul copywriting, marketing e psicologia orientata alla vendita, letta e studiata da un solo individuo

 

            

 

In questa biblioteca troverai soprattutto copywriters, venditori, esperti di marketing diretto ma anche esperti di psicologia, scienze comportamentali e PNL.

Alcuni di questi copywriters che conoscerai qui, sono sconosciuti anche in America.

(si, nella patria del copywriting)

 

A me piace scovare i campioni che restano nell’ombra e che portano milioni (o decine di milioni) di dollari alle proprie aziende clienti.

IN ROSSO trovi gli ultimi libri che sto leggendo e studiando.

Ti lascio e ti auguro una buona visione della mia biblioteca (OCCHIO, non rubare neppure un solo libro… ti tengo d’occhio)

N.B.

Fai attenzione però a non studiare troppo e metti subito in pratica – soprattutto SBAGLIANDO tantissimo, come ho fatto e continuo a fare io stesso.

 

A

 

– Abraham Jay

•  Stealth marketing
•  The sticking point solution
•  The strategy of Preminence
•  Mastermind marketing system
•  From mediocrity to millions
•  Getting Everything You Can Out of All You’Ve Got

– Alford Tiffany

• The Copy code

– Allday Alastaire

• Think like a copywriter

 

– Amstrong Richard

•  My first 40 years in junk mail
•  God Doesn’t Shoot Craps

 

– Ariely Dan

•  Predictably irrational
•  Irrational yours
•  The upside of irrationality

 

– Ashton Robert

•  Successfull copywriting in a week

 

– AWAI (American writers and Artist Inc)

La più grande scuola Mondiale sul copywriting a risposta diretta

•  Acellerated program for six figure copywriting
•  Secrets of writing high-performance B2B copy (di Slaunwhite Steve)
•  Fast-track to copywriting success bootcamp
•  Secret writing to self help market
•  The master program 3.0 for six figure copywriting
•  The ultimate travel writer’s program
•  Secrets of writing for financial market
•  How to make money as social media marketing expert

 

B

 

– Bandler Richard

•  Il tempo per cambiare con la PNL
•  Persuasion engineering – PNL per la persuasione

 

– Bayan Richard

•  Words that sell

 

– Belcher Perry

• Secrets selling system

– Beltrami Alessio

•  Come vendere con il blog aziendale

 

– Bencivenga Gary 

Il più GRANDE copywriter di servizi pubblicitari al Mondo

•  The Bencivenga “100” seminar

(segui anche il suo blog www.marketingbullets.com/archive)

 

– Benson Jon

•  Open click buy

 

– Benum Ilise

•  The designer’s guide to marketing and pricing

 

– Berger Jonah

•  Contagioso

 

– Bird Drayton

Drayton da giovane creò un’agenzia di marketing a risposta diretta (in UK) che fu acquisita da David Ogilvy. Lo stesso Ogilvy definiva Drayton Bird il miglior esperto di marketing diretto al Mondo.

•  Commonse direct and digital marketing
•  Sales letter that sell
•  51 Helpful marketing ideas
•  How to write and persuade better
•  How to write the cash register ring

 

– Bly Bob

•  The copywriter’s handbook (definita la bibbia dei copywriters)
•  The BtoB marketing handbook
•  The copywriter’s toolkit
•  Fool-proof marketing
•  Magnetic marketing
•  PR for dummies
•  Advertising Manager’s handbook

 

– Boduch Robert

•  Classified magic
• Great headlines istantly

 

– Brafman Ori

•  Click: the forces behind how we fully engage with people, work and everything we do

 

– Brodie Ian

•  Email persuasion

 

– Brown Todd

•  Smart funnel
•  Six figure formula
•  Marketing funnel automation

 

– Brunson Russell

•  Dotcom secrets ignite
•  Funnel university
•  High ticket secrets
•  Dotcom Secrets copywriting

 

C

 

– Caples John

•  Tested advertigin methods
•  Making ads play
•  How to make your advertising make money

 

– Carlton John

•  Collected letter
•  Copywriting sweatshop
•  License to steal
•  Simple writing system
•  The grizzled pro report

 

– Chaperon Andre

Il più grande esperto al Mondo di email marketing potenziate con le storie

•  Autoresponder madness
•  Email marketing intensive
•  Storynfluence
• Sphere of Influence 

 

– Charlton Jeff

•  Direct mail is alive and Kickin

 

– Cialdini Robert

•  Teoria e pratica della persuasione
•  Le armi della persuasione

 

– Ciuba Ted

•  Mail order in the internet age

 

– Cleveland Kenrick

•  Key to yes
• Persuasion factor 2
•  Magical objection mastery

 

– Cole Carline Anglade

•  Anatomy of a kick butt control

 

– Collier Robert

•  The Robert Collier letter

 

– Collins Tom (e Stan Rapp)

• Maxi marketing
• New maxi marketing
• La grande svolta del marketing

 

– Cowan C. (con Todorovic N. e Belotti C.)

•  The spiral

 

– Cowen Henry

• I sent you a letter… did you reply?

 

D

 

– Dahl Gary

Il copywriter famoso per aver dato vita (inventato a livello comunicativo) i Pet Rock, dei “sassi domestici”. Solo nel Natale del 1975 ha venduto circa 1 milione e mezzo di pezzi.

• Advertising for dummies

 

– Daniel Nick

• The wealthy health Copywriter

– Dee Dave

•  The power of copy onleashed
• Phisic Sales Secrets

 

– Deiss Ryan

• Conversion funnel mastery
• Double your sales
• Funnel certificate program

 

– De Leon Niaw

• Micro Copy

– De Oca Wendy Montes

•  Content is cash

 

– De Veglia Marco

•  Brand facile
• Zero Concorrenti

– Doberman Dan

•  Six figure kitchen
•  The roockie copywriter’s survival guide

 

– Doole Roger

• The persuasion slide

 

– D’Anna Doug

•  How to write long copy

 

– D’Souza Sean

• The brain audit
• The art of pre-sell
• Uniqueness mastery

 

E

 

– Edwards Ray

• Copywriting academy
• How to write copy that sells

 

– Eisenberg Bryan & Jeffrey

•  Always be testing
•  Persuasion on copy

 

– Emery Mal

• Exposed – Your marketing sucks and you know it

 

– Erikson Milton

•  La mia voce ti accompagnerà
•  Tecniche di suggestione ipnotica

 

F

 

– Fexeus Henrik

•  Come convincere gli altri a fare quello che vuoi

 

– Fiabane Nicola

•  Non Sembra Marketing

 

– Flores Tony

•  The 1 way to electrify your ads!
•  The great copywriting cospiracy
•  Email millionaire

 

– Fortin Michel

•  The death of the sales letter
•  How to write pulling copy in 3 simple step
•  The 10 commandements of power positioning

(Sai quando in Italia ti dicono di aver creato, per la prima volta al Mondo, il concetto del posizionamento associato al copywriting? Bene ti mentono. Fortin è uno dei copywriter più famosi al Mondo – con un record di cui ti parlerò – e nel 1997 ha scritto quest’ultimo REPORT dove fa notare che i copywriters pensavano al posizionamento e ad associarlo al copy già da 20 anni. Sii furbo e non farti ingannare.)

 

– Foster Jack

•  How to get ideas

 

– Frey David

•  The small business marketing bible

 

– Furr Roy

•  The copywriter’s guide to getting paid
• The ultimate selling story

www.breakthroughmarketingsecrets.com – è un blog, (consigliatissimo) ma potrebbe benissimo essere un grandissimo libro. Roy Furr è di certo uno degli astri nascenti del copywriting mondiale.

Ti racconterò la storia di Roy, e di come da sconosciuto stia diventando la star del settore, a colpi di copy e sconfiggendo i GIGANTI.

 

G

 

– Gage Randy

• How to become a copywriting stud

 

– Galletti Carl

•  Copywriting protege program

 

– Garber Craig

•  Seductive selling
•  How to make maximum money with minimum customers

 

– Gardner Jeff

•  My instante swipe file
•  My ultimate million-dollar idea generator

 

– Garfinkel David

•  Ultimate copy crash
•  Advertising headlines that make you rich

 

– Garn Roy

•  Magic power for emotional appeal

 

– Geller Lois K.

• Response: the complete guide to profitable direct marketing

 

– Gladwell Malcolm

•  Il punto critico
•  Fuoriclasse

 

– Glazer Bill

•  Outrageous advertising that’s outrageously successful

 

– Godefroy Christian H.

•  How to write letters that sell

 

– Godfrey Pete

•  Masters of conversions

 

– Godin Seth

•  La mucca viola
•  Siamo tutti strambi
•  Tutte le palle del marketing
•  Che pasticcio di marketing

 

– Goleman Daniel

•  Intelligenza emotiva
•  Intelligenza sociale

– Goward Chris

•  You should test that

 

– Greene Robert

•  Le 48 leggi del potere

 

H

 

– Haines Scott

•  Scortcut copywriting secrets

 

– Halbert Gary

* How to make maximun money in minimum time

* Hot to write sales letter that will make you rich

* GH sales letter collection

* The boron letters

Ti consiglio ti guardare le lettere che si trovano sul suo sito. Si tratta di newsletter che veniva venduta offline. Visita www.thegaryhalbertletter.com

 

– Halbert Kevin (e Halbert Bond)

•  Halbertology

 

– Haldeman-Julius Emanuel

•  The first hundred million

 

– Hall Doug

•  Jump start your business brain

 

– Halpern Derek

•  Yes engine

 

– Hancox Paul

•  Small changes: big profits
•  Emergency copywriting
•  Pricing for big profits
•  The secrets of 10% conversion rate

 

– Handley Ann

•  Everybody writes
•  Content rules

 

– Harrison Steve

• How to write better copy
• Come fare lavori creativi migliori
• Changing the World is the only fit work for a grown man (racconta la storia e la vita di Howard Gossage, uno dei più GRANDI geni della pubblicità)

 

– Hart Benjamin

•  How to writer blockbuster sales letter

 

– Hatch Denny

•  Who’s mailing what
•  The secrets of emotional, hot-button copywriting
•  2.239 tested secrets for direct marketing success

(segui anche il suo progetto editoriale www.targetmarketingmag.com)

 

– Heath Chip & Dan

•  Made to stick

 

– Heinrichs Jay

•  L’arte di avere sempre l’ultima parola

 

– Hennerberg Gary

•  Crack the customer mind code

 

– Hermann Simon

•  Strategie di pricing
•  Confessions of the pricing man

 

– Hill Kevin

•  Effortless Sales letter

 

– Hodgson Richard

•  The greatest direct mail sales letters of all time

 

– Hoge Cecil

•  Mail order moonlighting

 

– Hogshead Sally

•  Fascinate

 

– Hopkins Claude

•  My life in advertising
•  Scientific advertising
•  Claude Hopkins’s missing 3rd book
•  The Hopkins doctrine
•  Claude Hopkins ads

 

I

 

– Iglesias Karl

•  Writing for emotional impact

 

– Iny Danny

•  The audience revolution
•  Engagement from scratch

 

– Iyengar Sheena

•  The art of choosing

 

J

 

– Jackson Dean

 

•  Email mastery
•  More cheese, less whiskers

 

 

– James Nick

•  Copywriting academy

 

– Jantsch John

•  Duck tape marketing
•  The referral engine

 

– Joyner Mark

•  The great formula
•  The irresistable offer
•  Mind control marketing
•  Integrated marketing

 

K

 

– Kennedy Dan

•  Copywriting mastery
•  How to find your ideal customer
•  Magnetic marketing
•  The ultimate sales letter
•  The ultimate marketing plan
•  No BS direct marketing
•  Make ’em laugh and take their money
•  Unlocking the secrets of direct mail, lists, list segmentation and message specificity
•  My unfinished business
•  No BS price strategy
•  Uncensored sales strategy

 

– Kennedy John E.

•  Reason why advertising
•  Intensive advertising

 

– Kern Frank

•  The invisible offer
•  Promo strategies class
•  Mass control

 

– Kern Russel M.

•  SURE – Fire direct response marketing

 

– Kilstein Harlan

•  NLP copy

 

– King Stephen

•  On writing

 

– Kiyosaki Robert

Ho letto e consiglio tutti i libri della serie. Io li leggo e continuo a leggerli tutti. E’ l’esempio di un fantastico lavoro di copywriting (e branding).

 

– Kobs Jim

•  Profitable direct marketing

 

– Kumar V.

•  The definitive guide to customer relationship management
•  Profitable customer engagement

 

– Kurtz Brian

•  The titans of direct response
•  The advertising solution (scritto con Craig Simpson)

– Kusmich Nicholas

• Give – The ultimate guide to using Facebook advertising to generate more leads, more clients and massive ROI

L

 

– Lehrer Jonah

•  How we decide

 

– Levesque Ryan

•  Ask

 

– Levis Daniel

•  Email alchemy elite
•  Effortless influence

 

– Lewis Herschell Gordon

• Catalog copy that sizzles

 

– Lindstrom Martin

•  Brandwashed
•  Small data

 

– Livingston Glenn

•  Hyper responsive marketing secrets

 

– Lok Dan

•  Email marketing madness
•  Underground sales letter

 

M

 

– Makepeace Clayton

• Advertorial webinar
• Business copy
• Quick start copy system
• The desktop copy
• The Makepeace method for making a fortune writing video sales letter
• Double your profits in 12 mounths or less

(segui anche il suo vecchio blog www.makepeacetotalpackage.com)

 

– Marshall Perry

•  80/20 sales and marketing
•  Google adwords. La guide definitiva
•  Ultimate guide to Facebook advertising
•  Autoresponder bootcamp
•  BtoB marketing kit

 

– Maslen Andy

•  Write to sell
•  Persuasive copywriting
•  The copywriting sourcebook

 

– Masterson Michael (cofondatore AWAI)

•  Ready, fire, aim
•  Changing the channel

 

– McCarthy Ken

•  Advanced copy

 

– McGlaughlin Flint

•  Email messaging optimization
•  Value proposition
•  Web optimization summit 2014

 

– McKinstry Scott

•  Your magnetic sales story

 

– Medhora Neville

•  Autoresponder Kourse
•  Copywriting Kourse

 

– Miller Travis

•  How to explode your advertising results

 

– Morgan Mike “Million Dollar”

•  Million dollar Mike’s emotional thesaurus

 

– Myers Bill

•  301 direct mail, tips, techniques & secrets

 

– Myers Paul

•  Why Johnny can’t sell
•  Need to know

 

N

 

– Nicholas Ted (il copy che dice di aver prodotto 7,9 miliardi di dollari per se e i suoi clienti)

•  Copywriting for success
•  The ultimate million dollar copywriting
•  Billion dollar marketing secrets
•  How to turn words into money
•  How to successfully market high-priced products
•  Magic words that brings you riches
•  Winning unlimited new customers
•  How to peersuade the unpersuadable

 

O

 

– Ogilvy David

•  Ogilvy on advertising
•  Confession of an advertising man

 

– O’Shaughnessy John

•  Explaining buyer behavior

 

– Orlandini Luca

•  Landing page efficace

 

P

 

– Paul Jeff

• Killer copywriting

 

– Parker Kelvin R.

•  714 ways pro copywriters boost response and make millions of dollars

 

– Parr Ben

•  Captivology

 

– Payne Adrian

•  Handbook of CRM

 

– Pepper Don (con Rogers Martha)

•  Massima fiducia
•  Impresa one to one

 

– Perry Greg

•  The ultimate direct marketing, copywriting & advertising bible

 

– Petrucci Massimo

• Lead generation Funnel di vendita

– Plank Robert

•  Speed copy

 

– Policci Anthony

• The wise guys Copywriting Handbook

– Polish Joe

•  Piranha marketing workbook
•  The stick strategy secrets

 

– Poundstone William

•  Priceless

 

– Pulizzi Joe

•  Get content get customers
• Managing content marketing
•  Content inc

 

R

 

– Raynsford Jody

•  Engagement formula

 

– Reeves Rosser

•  Realty in advertising

 

– Renvoise Patrick

•  Neuromarketing

 

– Richardson Jerry

•  Introduzione alla PNL

 

– Ries Al (e Laura) e Jack Trout

•  Le 22 immutabili leggi del marketing
•  Differentiate or die
•  Jack Trout on strategy
•  Repositioning
•  Marketing alla rovescia
•  War in boardroom
•  The 22 immutable laws of branding
•  Marketing warfare

 

– Rogers Kevin

•  The 60-second sales hook

 

– Roman Kenneth

•  Writing that works
•  The king of Madison Avenue

 

– Rosenbaum Steve

•  Your automated marketing portal

 

– Rosenspan Alan

•  Offerte irresistibili

 

S

 

– Sarria Danavir

•  Email marketing & Autoresponder training

 

– Schefren Richard

•  Maven marketing bootcamp
•  Profits hacks

 

– Schrello Don

•  How to market training & information

 

– Schwab Victor

•  How to write a good advertisement

 

– Schwartz Barry

•  The paradox of choice

 

– Schwartz Eugene

•  Breakthrough advertising

 

– Scott Walter Dill

•  The psychology of advertising

 

– Serling Bob

•  Power copywriting for the internet
•  Million dollar joint ventures

 

Settle Ben

•  Copy slacker
•  One email a day
•  Street smart email
•  Crackerjack selling system
•  Crypto copy secrets
•  Persuasion secrets of the World’s most charismatic & influential villains
•  Blue chip email secrets
•  Copywriter’s crib sheet

 

– Silk Michael

•  The online selling secret

 

– Sillitoe Alvin

•  The naked sales letter
•  Direct response World’s first big idea launch manual

 

– Simpson Craig (con Dan Kennedy)

•  The direct mail solution

 

– Slade Mish

• May I have your attention, please? 

– Slaunwhite Steve

•  Start & run copywriting business

 

– Smith Len

• Copywrting secrets
• Become a freelance copywriter

 

– Sportelli Alessandro

•  La pubblicità su Facebook
•  Il succo del web marketing

 

– Stelzner Michael A.

•  Writing white papers

 

– Stern Remy

•  But wait… There’s more!

 

– Stevens Ruth P.

•  Lead generation

 

– Stone Peter

•  Direct marketing. I metodi e le tecniche vincenti

(Definito la Bibbia del marketing diretto, in America)

 

– Suarez Benjamin

•  7 step to freedom

 

– Sugarman Joe

•  The adweek copywriting handbook
•  Triggers

 

– Sykes Martin

•  Stories that move mountains

 

T

 

– Thaler Richard H.

•  Misbeaving
•  Nudge – la spinta gentile

 

– Thomas Brian

•  Direct and digital marketing in practice

 

– Thomas Bryony

•  Watertight marketing

 

– Truby John

•  The anatomy of story

 

U

 

Underhill Paco

•  Why we buy

 

Usborne Nick (AWAI)

•  How to write your own money making website

 

V

 

– Veloso Maria

•  Web copy that sells
•  Writing web copy that sells

 

– Vernon Lilian

•  An eye for winners

 

– Vitale Joe

•  La scrittura ipnotica
•  Buying trances

 

– Vogler Chris

•  Il viaggio dell’eroe

 

– Von Hoelscher Russ

•  Selling information by mail

 

W

 

– Walker Jeff

•  Launch
•  Product launch

 

– Walsh-Phillips Kim

•  Direct response Social media marketing

 

– Weintz Walter H.

• Solid Gold Mailbox

– Whitman Drew

•  Brainscripts for sales success
•  Cashadvertising

 

– Wheeler Elmer

•  Tested sentences that sell
•  Magic words
•  Sizzlemanship

 

– Wiebe Joanna

•  Copywriting course
•  Where stellar messages come from
•  Headlines, subheadlines & value proposition
•  Buttons and click- boosting calls to acion
•  Formatting & better body copy
•  The dark art of writing long-form sales pages
•  The great value proposition
•  Using psychology to boost conversion
•  The start up guide to differentiation

 

– Williams Roy

•  The wizard of ads
•  Secret formula of the wizard of ads
•  Making ads work
•  Magical Worlds of the wizard of ads

 

– Wunderman Lester

•  Being direct

 

Z

 

– Ziglar Zig

•  Come diventare un venditore di successo

 

ALTRI ESPERTI

Esperti copywriters che seguo oppure ho seguito in passato, ma di cui non ho letto libri.

 

– Johnson Arthur

– Deutsch David

– Lampropoulos Parry

– Betuel Eric

(I 4 di sopra vengono denominati Monte Rushmore copywriters di Boardroom Inc – sono una sorta di monumento nazionale per quell’azienda in quanto creano da decenni, come copy freelance, campagne marketing da 200 milioni di dollari annui)

 

– Ernst Bastian

– Brusson Alex

– Bryant Donnie

– Laja Peep

– Powers Melvin

– O’dowd Caleb

– Pagan Eben

– Patel Neil

– Senoff Michael

– Smitt Daegan

– Jayme Bill

– copywriter – (col designer Heikki Ratalahti) forma la coppia creativa del secolo scorso

– Manheimer Josh C.

– Jappinen Timo

– Hughes Arthur Middleton

– Simkin Ben

– Bonner Bill

(fondatore di Agora Inc oltre 500 milioni di dollari annui)

– Clark Brian

– Forde John

– Singal Anik

– Smith Alan Forrest

– Crook Trevor

– Komae Kent

– Palmer Mike

– Haddad Chris

– Voiles Brian Keith

– Healy Ryan

– Stover Robert

– Rutz Jim

– Boswell Joshua

– Chung Colin

– Roller Steve

– Petersen Brad

– Levison Ivan

– Massey Brian

– McCullouch Jon

– Leister Jason

– Tribby MaryEllen

– Tennan D Bnonn

– Betuel Eric

– Karbo Joe

– Johanson Derek

– Stanley Ian

– Suarez Angel

– Diering Tim

– McCrea John

– Martin Mel

– Owens Chris

– Hollings Dan

(marketer del libro “The Secrets”)

– Hauptman Don

– McLean Ed

– OC Pete

– Green Alexander

– Hacker Robert C.

– Turk Jack

– Fancher John

– Fryer Bill

– Maxey Paul

– Bowerman Peter

– Dane Maxwell

– Rohleder T. J.

– Sanders Marlon

– Silver Yanik

– White Troy

– Bove Patrick

– McCarthy Bob

– Bingaman Henry

– Canty Jedd

– Franks Sandy

– Gandia Ed

– Rubio Guillermo

– Yeakle Katie

– Mahoney Don (cofondatore AWAI)

– Hollingshead Paul (cofondatore AWAI)

– Matter Rebecca

– Sethi Ramit

– John O’dowd

– Caleb O’dowd

– Raybould David

– Brack Nicholas

– Schiff Arthur

(ex Copy Infomercial Coltelli Ginsu)

– Scott Martin